Photo via FreightWaves
Lanesurf, a freight technology platform, is reshaping how brokers manage load matching by automating the carrier-sourcing process around the clock. Rather than waiting until loads arrive and fielding offers during business hours, the platform begins matching loads with carriers immediately upon posting, ensuring pre-vetted options with pricing already in place by morning.
According to the company, approximately two of every three loads moving through its system already have carrier offers locked in before brokers arrive at their desks. This overnight preparation allows freight brokerage teams to streamline their morning workflow, reducing the traditional scramble to secure capacity and accelerating the time to booking.
The platform's proactive approach addresses a fundamental inefficiency in freight brokerage operations: the concentration of matching activity during standard business hours. By distributing the matching process continuously, Lanesurf enables brokers to start their day with vetted options ready for immediate action, potentially improving load utilization rates and carrier relationships.
